This short article is our second is a series of blog postings targeted at online advertising and key words in the legal services market.
According to information reported by SpyFu, a Search Engine Optimization (“SEO”) company that specializes in building Key Word Ad Campaigns, legal words top the list of key words with the Highest Cost Per Click.
The above list was an extract taken from the Top 100 Key Words With the Highest Cost Per Click List published by SpyFu. Additional information can be found at the following link: http://www.spyfu.com/TopList.aspx?listId=3
Law firms are beginning to spend a significant amount of their marketing the most budgets in online advertising and are targeting some of lucrative personal injury, workers’ compensation and product liability cases in the market such as those for mesothelioma and asbestosis.